ACTIVE & SPORTSWEAR LJ

Lorna Jane for Active & Sportswear Germany

The Propagation Unit manages the Australian arm of German company Active & Sportswear who distribute women’s fitness brand Lorna Jane in Europe. Our first task was the negotiation of the rights to the German speaking markets including Austria, South Tyroll, Germany and part of Switzerland. Following the contract negotiation, The Propagation Unit manages the day-to-day interaction between Lorna Jane and Active & Sportswear. In late 2015, we assisted in the opening of their first flagship store in Salzburg, Austria.

‘We engaged Dennis and his agency to manage the Australian operations of our German company, distributors of women’s fitness brand Lorna Jane. His first task was to negotiate the commercial distribution rights for the German speaking markets including Austria, South Tyroll, Germany and Switzerland. Following this negotiation, The Propagation Unit manages the day-to-day interaction between Lorna Jane and our company ensuring that nothing is lost in translation. We have found Dennis to be professional and someone who delivers on his promises. His contribution to our business has been invaluable and we have no hesitation in recommending his services.’ Franz E. Steinmann