Business development training and marketing services

services

SERVICES

WE HELP BUSINESSES TO GROW WITH THREE KEY SERVICE OFFERINGS; BUSINESS DEVELOPMENT, STRATEGIC MARKETING AND BD TRAINING.

Our Directors have experience within the Premium Lifestyle, Architecture & Design, Financial Services, Media, Government and Retail sectors, working with a clientele that includes Taronga Zoo, Lorna Jane, J. Farren-Price, Luxe Charters, Indesign, RJ, THERE and Geyer. Our experience spans multiple geographic markets including Australia, UK & Europe and Asia Pacific giving us a broad insight into business both locally and globally.

Business Development

Accelerated revenue/sales growth

Customer relationship management

Launching new products, services and divisions

Performance turnarounds

Marketing Services

Marketing strategy and tactical implementation plans

Go to market strategies

Website development (WordPress, SquareSpace, Hubspot)

Content creation including email, website and social media marketing

training

TRAINING

BUSINESS DEVELOPMENT TRAINING FOR GRAPHIC DESIGN, ARCHITECTURE, ADVERTISING AND CREATIVE AGENCY PERSONNEL.

Creative firms both new and established face the same problem: how to secure new clients, negotiate a fair and profitable rate for their services and most importantly, retain those clients to enable growth. Being an outsider to the agency business highlighted one of the industry’s more nonsensical expectations: that creatives and account managers should be good at business development when they may not have come from a sales background or had any sales training; they are often expected to just ‘know’ how to bring in new business. The aim of this course is to build upon each person’s existing interpersonal skills, providing practical guidance so that an account manager or creative leader can apply the techniques of a top-flight sales person to grow their business, portfolio and revenue.

The Propagation Unit offers a highly specialised business development training program for account managers, project managers and creative leads in the graphic design, architecture, advertising, public relations and media industries. The program focuses on three key areas; opportunity spotting, negotiation and the retention of profitable accounts. Each course is designed for small groups delivering a tailored program that works with the strengths and personalities of each individual to instil practical, easy to repeat techniques that deliver real results. This combination of group and individual training accommodates team members of differing skill sets and strengths while delivering on the cultural change business owners are often seeking.

A typical business development training program is conducted over a three month period, comprising an initial three half-day sessions with an ongoing monthly coaching program based on the needs of each individual. This program up-skills the client facing team, enabling them to recognise opportunities and importantly, to do something about them; effectively sharing the responsibility for business development across the business.

Serendipitous Selling: highly specialised business development training program for account managers in the advertising, design, public relations and media industries.

Does it work? See what our clients say about the effectiveness of the business development training.

‘LaunchD were looking to maximise the business opportunities derived from client discussions, social interactions and the broader networking of our account managers. The Propagation Unit tailored training specific to each account manager’s strengths and weaknesses. This straight forward approach was effective and easy for the team to implement. Most importantly, it led to a new piece of business within the first month and several potential pieces in the pipeline.’ Ross Howden – General Manager, Launch Group

‘THERE were looking to change our business culture whereby responsibility for new business development was shared across the organisation to include project managers and creative leads. The Propagation Unit created a training program that was tailored to accommodate individual team members’ differing skill sets and strengths. This personalised approach placed the team at ease about their change in role, while providing effective and easy to implement skills. Most importantly, it led to a change in the business whereby discussions about new business were no longer solely the domain of the business development team or senior management. Highly recommended.‘ – Paul Taboure, THERE Design

The business development training programs are run by Dennis Lindsay who has been responsible for managing and training account managers for over 20 years. Prior to co-founding The Propagation Unit in 2013, Dennis held positions as Advertising Manager with premium publishers Conde Nast in London and the Australian Financial Review in Sydney before going on to be the Business Development Lead for interior design firm Geyer. Dennis holds a Bachelor’s degree in Commerce and an MBA from UTS. His latest book Serendipitous Selling: Commonsense business development skills for creative and account management teams is available on Amazon.

case-studies

CASE STUDIES

THERE

Business Development, Business Development Training

ACTIVE & SPORTSWEAR LJ

Go to market strategy

RJ OFFICE

Business Development Training, Content Marketing, Go to market strategy, Marketing Collateral, Marketing Strategy, Website Development

EXTRAORDINARY ORDINARY DAY

Go to market strategy, Marketing Strategy

testimonials

TESTIMONIALS

“THERE were looking to change our business culture whereby responsibility for new business development was shared across the organisation to include project managers and creative leads. The Propagation Unit created a training program that was tailored to accommodate individual team members’ differing skill sets and strengths. This personalised approach placed the team at ease about their change in role, while providing effective and easy to implement skills. Most importantly, it led to a change in the business whereby discussions about new business were no longer solely the domain of the business development team or senior management. Highly recommended.”
Paul Taboure, THERE
“Launch were looking to maximise the business opportunities derived from client discussions, social interactions and the broader networking of our account managers. The Propagation Unit tailored training specific to each account manager’s strengths and weaknesses. This straight forward approach was effective and easy for the team to implement. Most importantly, it led to a new piece of business within the first month and several potential pieces in the pipeline.”
Ross Howden, Launch Group
“Luxe Charters appointed Dennis Lindsay and his agency to manage the marketing of our transportation services company. Over the past twelve months, their output has been strategic, well-executed and delivered results for our business.”
Alan Manansala, Luxe Charters
“We engaged Dennis and his agency to manage the Australian operations of our German company, distributors of women’s fitness brand Lorna Jane. His first task was to negotiate the commercial distribution rights for the German speaking markets including Austria, South Tyroll, Germany and Switzerland. Following this negotiation, The Propagation Unit manages the day-to-day interaction between Lorna Jane and our company ensuring that nothing is lost in translation. We have found Dennis to be professional and someone who delivers on his promises. His contribution to our business has been invaluable and we have no hesitation in recommending his services.”
Franz E. Steinmann, Active & Sportswear LJ
“We cannot recommend the Propagation Unit highly enough. Their commitment to detail, reliability, knowledge and quality of the work is second to none. They made the process as easy as possible and communicated clearly each step of the project. We are very glad we decided to use the Propagation Unit for our branding, design, website and marketing plan. They will be our go to team in the future. Thanks Dennis for making it such an enjoyable and exciting experience”
Loren Mitchell, The Drone Professionals
“We engaged Dennis and his agency to set up our content marketing, blogging and social media platforms. The remit quickly expanded to cover input on all marketing related actives with the relationship continuing ever since. We have found Dennis to be professional, punctual and a person who delivers on his promises. His contribution to our business is invaluable. We have no hesitation in recommending services of Dennis and The Propagation Unit to anyone who is serious about exploiting massive opportunities that social media marketing has to offer.”
Radek Lasota, RJ
“EOD engaged The Propagation Unit to provide strategic advice for our growing fashion and accessories brand. Their insights were razor-sharp and provided a input on our go-to-market strategy which was effective and practical to implement. We have continued to engage them to provide ongoing assistance and have found them to be on-time, easy to work with and people who deliver on their promises.’
Ashley Lim, Extraordinary Ordinary Day
“Change Strata Management appointed Dennis and his team to build our new website and to introduce us to the benefits of social media. Dennis and his team have been extremely helpful, patient and professional. Their time spent learning about our business has ensured we have achieved a web presence aligned to our business values. Their expert eye, guidance and attention to detail has created products and platforms we all are extremely happy with. Change Strata Management looks forward to our ongoing relationship with Dennis and his team with the production of our new company profile and social marketing campaigns.”
Mite Domazetovski, Change Strata Management

“THERE were looking to change our business culture whereby responsibility for new business development was shared across the organisation to include project managers and creative leads. The Propagation Unit created a training program that was tailored to accommodate individual team members’ differing skill sets and strengths. This personalised approach placed the team at ease about their change in role, while providing effective and easy to implement skills. Most importantly, it led to a change in the business whereby discussions about new business were no longer solely the domain of the business development team or senior management. Highly recommended.”
Paul Taboure, THERE
“Launch were looking to maximise the business opportunities derived from client discussions, social interactions and the broader networking of our account managers. The Propagation Unit tailored training specific to each account manager’s strengths and weaknesses. This straight forward approach was effective and easy for the team to implement. Most importantly, it led to a new piece of business within the first month and several potential pieces in the pipeline.”
Ross Howden, Launch Group
“Luxe Charters appointed Dennis Lindsay and his agency to manage the marketing of our transportation services company. Over the past twelve months, their output has been strategic, well-executed and delivered results for our business.”
Alan Manansala, Luxe Charters
“We engaged Dennis and his agency to manage the Australian operations of our German company, distributors of women’s fitness brand Lorna Jane. His first task was to negotiate the commercial distribution rights for the German speaking markets including Austria, South Tyroll, Germany and Switzerland. Following this negotiation, The Propagation Unit manages the day-to-day interaction between Lorna Jane and our company ensuring that nothing is lost in translation. We have found Dennis to be professional and someone who delivers on his promises. His contribution to our business has been invaluable and we have no hesitation in recommending his services.”
Franz E. Steinmann, Active & Sportswear LJ
“We cannot recommend the Propagation Unit highly enough. Their commitment to detail, reliability, knowledge and quality of the work is second to none. They made the process as easy as possible and communicated clearly each step of the project. We are very glad we decided to use the Propagation Unit for our branding, design, website and marketing plan. They will be our go to team in the future. Thanks Dennis for making it such an enjoyable and exciting experience”
Loren Mitchell, The Drone Professionals
“We engaged Dennis and his agency to set up our content marketing, blogging and social media platforms. The remit quickly expanded to cover input on all marketing related actives with the relationship continuing ever since. We have found Dennis to be professional, punctual and a person who delivers on his promises. His contribution to our business is invaluable. We have no hesitation in recommending services of Dennis and The Propagation Unit to anyone who is serious about exploiting massive opportunities that social media marketing has to offer.”
Radek Lasota, RJ
“EOD engaged The Propagation Unit to provide strategic advice for our growing fashion and accessories brand. Their insights were razor-sharp and provided a input on our go-to-market strategy which was effective and practical to implement. We have continued to engage them to provide ongoing assistance and have found them to be on-time, easy to work with and people who deliver on their promises.’
Ashley Lim, Extraordinary Ordinary Day
“Change Strata Management appointed Dennis and his team to build our new website and to introduce us to the benefits of social media. Dennis and his team have been extremely helpful, patient and professional. Their time spent learning about our business has ensured we have achieved a web presence aligned to our business values. Their expert eye, guidance and attention to detail has created products and platforms we all are extremely happy with. Change Strata Management looks forward to our ongoing relationship with Dennis and his team with the production of our new company profile and social marketing campaigns.”
Mite Domazetovski, Change Strata Management

contact

CONTACT

The Propagation Unit has proven experience in the provision of business development, marketing and training services. Get in touch to find out how we can help you.

CONTACT DETAILS

Dennis Lindsay, Co-founder
P +61 (0) 449 262 176
Suite 1, Ground Floor
21 Mary Street
Surry Hills NSW 2010 Australia
PO Box 50 Darlinghurst NSW 1300 Australia
info@thepropagationunit.com
www.thepropagationunit.com

The Propagation Unit