Go-to-market consultancy specialising in launching new brands, products and services.

The Propagation Unit

about

ABOUT

The Propagation Unit is a ‘go-to-market’ consultancy covering the full range of activities required to successfully launch new projects including digital transformations. Our Directors have experience in launching projects in Australia, UK & Europe and Asia across Premium Lifestyle, Financial Services, Media, Government and Retail. We assist clients throughout the project lifecycle from strategy and business case development, marketing and implementation, social media and staff training.

Services focus on three primary functions, each working in harmony towards the successful rollout of new projects:

Strategy development and business planning

Marketing strategy and implementation
Digital transformations
Business coaching

Brand and marketing asset development

Brand identity and style guide creation
Website development (WordPress, SquareSpace)
Email and content marketing
Blogging (writing and curating content)
Social media planning, implementation and monitoring

Training of all client facing personnel

Specialised training in business development, negotiation and client retention
Change management

projects

PROJECTS

testimonials

TESTIMONIALS

  • Alan Manansala, Luxe Charters

    “Luxe Charters appointed Dennis Lindsay and his agency to manage the marketing of our transportation services company. Over the past twelve months, their output has been strategic, well-executed and delivered results for our business.”

    Alan Manansala, Luxe Charters
  • Franz E. Steinmann, Active & Sportswear LJ

    “We engaged Dennis and his agency to manage the Australian operations of our German company, distributors of women’s fitness brand Lorna Jane. His first task was to negotiate the commercial distribution rights for the German speaking markets including Austria, South Tyroll, Germany and Switzerland. Following this negotiation, The Propagation Unit manages the day-to-day interaction between Lorna Jane and our company ensuring that nothing is lost in translation. We have found Dennis to be professional and someone who delivers on his promises. His contribution to our business has been invaluable and we have no hesitation in recommending his services.”

    Franz E. Steinmann, Active & Sportswear LJ
  • Loren Mitchell, The Drone Professionals

    “We cannot recommend the Propagation Unit highly enough. Their commitment to detail, reliability, knowledge and quality of the work is second to none. They made the process as easy as possible and communicated clearly each step of the project. We are very glad we decided to use the Propagation Unit for our branding, design, website and marketing plan. They will be our go to team in the future. Thanks Dennis for making it such an enjoyable and exciting experience”

    Loren Mitchell, The Drone Professionals
  • Radek Lasota, RJ

    “We engaged Dennis and his agency to set up our content marketing, blogging and social media platforms. The remit quickly expanded to cover input on all marketing related actives with the relationship continuing ever since. We have found Dennis to be professional, punctual and a person who delivers on his promises. His contribution to our business is invaluable. We have no hesitation in recommending services of Dennis and The Propagation Unit to anyone who is serious about exploiting massive opportunities that social media marketing has to offer.”

    Radek Lasota, RJ
  •  
  • Ashley Lim, Extraordinary Ordinary Day

    “EOD engaged The Propagation Unit to provide strategic advice for our growing fashion and accessories brand. Their insights were razor-sharp and provided a input on our go-to-market strategy which was effective and practical to implement. We have continued to engage them to provide ongoing assistance and have found them to be on-time, easy to work with and people who deliver on their promises. 

    Ashley Lim, Extraordinary Ordinary Day
  •  
  • Rosalia Morasco, Interior Designer

    “I have worked with Dennis on a number of projects including the development of a social media strategy and the creation of content for my own website. He has always been professional and provided workable insights into improving my companies communications, whilst delivering solutions on time and on budget. I have no hesitation in recommending him.”

    Rosalia Morasco, Interior Designer
  • Mite Domazetovski, Change Strata Management

    “Change Strata Management appointed Dennis and his team to build our new website and to introduce us to the benefits of social media. Dennis and his team have been extremely helpful, patient and professional. Their time spent learning about our business has ensured we have achieved a web presence aligned to our business values.  Their expert eye, guidance and attention to detail has created products and platforms we all are extremely happy with. Change Strata Management looks forward to our ongoing relationship with Dennis and his team with the production of our new company profile and social marketing campaigns.”

    Mite Domazetovski, Change Strata Management
  • Alan Manansala, Luxe Charters

    “Luxe Charters appointed Dennis Lindsay and his agency to manage the marketing of our transportation services company. Over the past twelve months, their output has been strategic, well-executed and delivered results for our business.”

    Alan Manansala, Luxe Charters
  • Franz E. Steinmann, Active & Sportswear LJ

    “We engaged Dennis and his agency to manage the Australian operations of our German company, distributors of women’s fitness brand Lorna Jane. His first task was to negotiate the commercial distribution rights for the German speaking markets including Austria, South Tyroll, Germany and Switzerland. Following this negotiation, The Propagation Unit manages the day-to-day interaction between Lorna Jane and our company ensuring that nothing is lost in translation. We have found Dennis to be professional and someone who delivers on his promises. His contribution to our business has been invaluable and we have no hesitation in recommending his services.”

    Franz E. Steinmann, Active & Sportswear LJ
  • Loren Mitchell, The Drone Professionals

    “We cannot recommend the Propagation Unit highly enough. Their commitment to detail, reliability, knowledge and quality of the work is second to none. They made the process as easy as possible and communicated clearly each step of the project. We are very glad we decided to use the Propagation Unit for our branding, design, website and marketing plan. They will be our go to team in the future. Thanks Dennis for making it such an enjoyable and exciting experience”

    Loren Mitchell, The Drone Professionals
  • Radek Lasota, RJ

    “We engaged Dennis and his agency to set up our content marketing, blogging and social media platforms. The remit quickly expanded to cover input on all marketing related actives with the relationship continuing ever since. We have found Dennis to be professional, punctual and a person who delivers on his promises. His contribution to our business is invaluable. We have no hesitation in recommending services of Dennis and The Propagation Unit to anyone who is serious about exploiting massive opportunities that social media marketing has to offer.”

    Radek Lasota, RJ
  •  
  • Ashley Lim, Extraordinary Ordinary Day

    “EOD engaged The Propagation Unit to provide strategic advice for our growing fashion and accessories brand. Their insights were razor-sharp and provided a input on our go-to-market strategy which was effective and practical to implement. We have continued to engage them to provide ongoing assistance and have found them to be on-time, easy to work with and people who deliver on their promises. 

    Ashley Lim, Extraordinary Ordinary Day
  •  
  • Rosalia Morasco, Interior Designer

    “I have worked with Dennis on a number of projects including the development of a social media strategy and the creation of content for my own website. He has always been professional and provided workable insights into improving my companies communications, whilst delivering solutions on time and on budget. I have no hesitation in recommending him.”

    Rosalia Morasco, Interior Designer
  • Mite Domazetovski, Change Strata Management

    “Change Strata Management appointed Dennis and his team to build our new website and to introduce us to the benefits of social media. Dennis and his team have been extremely helpful, patient and professional. Their time spent learning about our business has ensured we have achieved a web presence aligned to our business values.  Their expert eye, guidance and attention to detail has created products and platforms we all are extremely happy with. Change Strata Management looks forward to our ongoing relationship with Dennis and his team with the production of our new company profile and social marketing campaigns.”

    Mite Domazetovski, Change Strata Management
training

TRAINING

blog

BLOG

The Propagation Unit publishes the lifestyle blog The Better Living Index.

The Better Living Index is a curated selection of the best city living has to offer. Ruthlessly edited, we highlight the daily pleasures that can be derived from well-conceived products, services and experiences with Sydney’s best coffee, food, art and design firmly at the core. All photography, writing, editing and social media sharing is done by The Propagation Unit team, with content developed and uploaded regularly. The Better Living Index takes advantage of a number of social media platforms including Twitter, Facebook, LinkedIn, Pinterest and Instagram to share its content and expand its reach. The Better Living Index also publishes an annual book showcasing the best of what we saw in that particular year.

Think of The Better Living Index as a our testing ground, honing our content development, social media and website building skills on a day-to-day basis.

contact

CONTACT

The Propagation Unit's Directors have experience in launching projects in Australia, UK & Europe and Asia across Premium Lifestyle, Financial Services, Media, Government and Retail. Contact us to discuss growing revenues on your next project.

CONTACT DETAILS

  • P +61 (0) 449 262 176
  • Suite 1, Ground Floor
    21 Mary Street
    Surry Hills NSW 2010 Australia
  • PO Box 50 Darlinghurst NSW 1300 Australia
  • dennis@thepropagationunit.com
  • www.thepropagationunit.com

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