Extraordinary Ordinary Day (EOD) is highly fashionable shoe and accessories brand from Korean born Australian architect/designer Ashley Lim. EOD embodies the power of celebration and being grateful for the extraordinary things that happen in every ordinary day. Their handcrafted shoes are made for an ethos of self-expression: style that makes women feel sexy and confident with an unusually high level of comfort. The Propagation Unit were engaged by EOD to provide strategic business advice and now provide on-going support for the growth of their brand.

‘EOD engaged The Propagation Unit to provide strategic advice for our growing fashion and accessories brand. Their insights were razor-sharp and provided a input on our go-to-market strategy which was effective and practical to implement. We have continued to engage them to provide ongoing assistance and have found them to be on-time, easy to work with and people who deliver on their promises.’ Ashley Lim