THERE is an award-winning graphics, signage and wayfinding company who works with top-tier architecture and interiors firms on projects including LinkedIn, Challenger, Google, Knight Frank, Rabobank, Challenger and Westpac. The Propagation Unit was commissioned to conduct a business development training program for THERE’s team of project managers and creative leads. After successfully up skilling the team, we were then engaged to develop a more robust sales pipeline through partnerships with architecture and interior design firms including Geyer, Woods Bagot, Bates Smart and Hassell. This resulted in securing the Commonwealth Bank’s 100,000 sqm workplace project at Australian Technology Park working alongside Woods Bagot and CBRE Project Management.

THERE were looking to change our business culture whereby responsibility for new business development was shared across the organisation to include project managers and creative leads. The Propagation Unit created a training program that was tailored to accommodate individual team members’ differing skill sets and strengths. This personalised approach placed the team at ease about their change in role, while providing effective and easy to implement skills. Most importantly, it led to a change in the business whereby discussions about new business were no longer solely the domain of the business development team or senior management. Highly recommended.‘ Paul Taboure